API for resolving and deduplicating company names across data sources
The Problem
Developers building CRM enrichment and lead gen pipelines struggle with company name deduplication across sources, often rebuilding logic from scratch as no clean micro-API exists[signal]. Tools like Dedupely, Koalify serve specific CRMs (HubSpot, Salesforce) with record-based pricing, while Interzoid offers name matching at $0.01/request but not full cross-source dedupe[2][3][7]. Broader platforms like Openprise provide enterprise deduplication but lack developer-friendly API simplicity[5].
Real Demand Evidence
I am writing custom fuzzy matching logic for company names for the third time at a different job. Are ACME Corp and ACME Corporation the same? This should be a $10 per month API call.
Core Insight
Pure micro-API focused solely on resolving/deduplicating company names across any data sources, filling gap of no existing clean, portable service vs CRM-tied or enterprise-heavy competitors.
- Target Customer
- Indie hackers/solo founders creating lead gen SaaS or CRM enrichment tools, part of 100k+ devtools users on platforms like G2 seeking data quality solutions[1].
- Revenue Model
- Usage-based at $0.005-$0.01 per API call to undercut Interzoid while offering full dedupe; tiered subscriptions from $29/month for 5k calls, scaling to $199/month unlimited for high-volume indie SaaS
Competitive Landscape
$0.01 per API request (usage-based)
Focuses solely on company name similarity matching via API but lacks full deduplication across multiple data sources or integration with CRMs. Does not handle merging or broader entity resolution beyond names.
Based on number of synced records in CRM (specific tiers not listed)
CRM-specific deduplication for HubSpot, Salesforce, Pipedrive based on synced records, but not a standalone micro-API for developers to integrate into custom lead gen pipelines. Requires full CRM connection rather than simple name resolution calls.
Based on total record count of selected objects (unlimited merges)
HubSpot-only deduplication with record-based pricing, lacking a general-purpose API for cross-source company name resolution usable in any CRM enrichment pipeline. Limited to one CRM platform.
Starting at $240/year (all features, unlimited users)
Salesforce-native app with flat annual pricing, but not an API service for external developer use in custom pipelines. Focuses on in-org deduplication rather than portable company name matching across sources.
Not publicly listed (enterprise-focused)
Full RevOps platform with automated CRM deduplication bots for Salesforce/marketing tools, but overly complex for indie devs needing a lightweight micro-API. No simple API endpoint for name resolution.
Willingness to Pay
- $240/year
No Duplicates pricing starts at $240/year with all features included, unlimited users—no contacting sales.
https://no-duplicates.com/compare/plauti
- $2,772/year
Plauti Deduplicate full feature set previously listed at ~$2,772/year.
https://no-duplicates.com/compare/plauti
- $0.01 per request
Interzoid API at $0.01 per request for company name similarity matching.
https://aws.amazon.com/marketplace/pp/prodview-2ddbkww2ktf3u
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