Build a cross-platform content resizer for local SMBs
12/15The Opportunity
Spotted on Reddit · March 21, 2026
Local service businesses waste 8+ hours/week manually reformatting posts across Facebook, Instagram, and LinkedIn.
Why these scores?
Demand (pain) scored 5/5 (very high) — how urgently people need a solution.
Willingness to pay scored 5/5 (very high) — evidence people would pay for this.
Market gap scored 3/5 (strong) — how underserved this space is.
Build effort scored 4/5 (very high) — feasibility for a solo builder or small team.
Who's Complaining About This?
“Takes 2+ hours per piece of content. We need to post 4x weekly minimum so that's 8+ hours weekly just on content mechanics.”
Willingness to Pay
$400/month already spent on VA to handle this workflow. Clear budget exists for automation that eliminates VA cost.
Score Breakdown
12/15How urgently people need this solved and how willing they are to pay for it. Based on complaint frequency and spending signals across platforms.
How open the market is. A high score means few or no direct competitors, or existing solutions are overpriced and underdeliver.
How quickly a solo developer can ship an MVP. 5 = weekend project with standard tools. 1 = months of infrastructure work.
Existing Solutions
Buffer ($18/mo, just schedules), Later ($25/mo, just queues), Hootsuite ($99/mo) — all move work around, none reduce it