Build a selective transparency tool for founders
The Problem
Indie hackers and solo founders are abandoning public MRR boards on platforms like Indie Hackers due to copycats stealing ideas and acquirers using shared revenue data for lowball offers, as evidenced by ongoing debates in founder communities. Thousands of indie hackers actively share metrics publicly but express frustration in comments and tweets about privacy loss, with no controlled sharing options available. They currently spend $0 on free public boards or $100-$200/month on adjacent AI strategy tools like PrometAI, but lack targeted solutions for selective transparency.
Core Insight
This tool enables granular selective sharing of MRR/revenue dashboards—e.g., public teasers, private links for vetted viewers—addressing gaps in fully public platforms like Indie Hackers and stealth-only approaches like Superhuman, while outperforming adjacent CRMs like HubSpot that ignore founder transparency needs.
- Target Customer
- Solo indie hackers and bootstrapped founders posting MRR on public boards (estimated 10,000+ active users on Indie Hackers), seeking to share selectively with investors/peers while hiding from competitors; market for SaaS tools for solopreneurs exploding in 2026 with AI stacks.
- Revenue Model
- Tiered SaaS at $19/month (basic selective shares), $49/month (advanced analytics + viewer vetting), $99/month (enterprise integrations), benchmarked against PrometAI ($100-200) and Superhuman ($30/user) for indie hacker affordability with upselling.
Competitive Landscape
Free
Indie Hackers offers fully public MRR and revenue sharing boards where all data is visible to everyone, lacking any selective sharing features to prevent copycats or lowball acquisition offers. Founders have no control over who views their sensitive metrics.
$30/user/month
Superhuman built in full stealth mode for over two years, focusing on private development without any sharing tools, missing opportunities for controlled transparency that could build community trust selectively. It does not provide mechanisms for founders to share metrics with vetted audiences only.
Free to $20,000+/month (depending on tier)
HubSpot's CRM and AI tools like Breeze Agents focus on internal data unification and automation for sales teams but lack founder-specific selective sharing for public metrics like MRR, exposing data broadly without privacy controls for indie founders.
$100-$200/month
PrometAI provides AI-driven strategic planning and market research for solo founders but does not offer tools for selective transparency or controlled sharing of revenue metrics, leaving founders vulnerable to public exposure without customization.
Willingness to Pay
- $100-$200/month
A traditional approach demands three to six weeks of work and anywhere from $5,000 to $50,000 in consulting fees. With PrometAI, the same outcome takes two to four hours on a $100 to $200 monthly subscription.
https://prometai.app/blog/solopreneur-tech-stack-2026
- $30/user/month (Microsoft 365 Copilot)
Many companies report 10–20% productivity improvements... Copilot is embedded into Microsoft 365 apps.
https://data-pilot.com/blog/top-5-ai-tools-for-businesses-in-2026/
- $30/user/month
Superhuman... now one of the hottest tech startups... $260 million valuation.
https://kae-capital.com/blogs/stealth-mode-or-building-in-public-a-founders-guide-to-choosing/
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