Build affordable practice management for therapists
10/15The Opportunity
SimplePractice paywalls basic features behind expensive tiers. Solo practitioners need simple scheduling + notes + billing.
Original Signal
“I'm a therapist in private practice and SimplePractice costs me $99/month. I see 15 clients a week. That's almost a full session just to pay for software.”
Score Breakdown
10/15How urgently people need this solved and how willing they are to pay for it. Based on complaint frequency and spending signals across platforms.
How open the market is. A high score means few or no direct competitors, or existing solutions are overpriced and underdeliver.
How quickly a solo developer can ship an MVP. 5 = weekend project with standard tools. 1 = months of infrastructure work.
Existing Solutions
SimplePractice at $74-99/month is the go-to but priced for busy multi-provider practices. TherapyNotes is slightly cheaper but still $59/month and has an outdated UI.
Willingness to Pay
Solo therapists in private practice spend $59-99/month on practice management and vocal about wanting a sub-$30 option for basic scheduling and notes.
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