UK MTD Compliance Tool for Sole Traders April 2026
The Problem
HMRC Making Tax Digital deadline is live April 2026. Most sole traders unaware. Quarterly reporting mandate creates urgent demand for lightweight MTD-only tool at £5-10/mo vs £20-50/mo incumbents.
Real Demand Evidence
From April 2026, HMRC is planning to move many small businesses to quarterly reporting... I was speaking to a few people and most of them had no idea this was coming.
Competitive Landscape
No direct competitors found
Underserved market — strong signal for first-mover opportunity.
Willingness to Pay
Currently paying Xero/QuickBooks/FreeAgent at £20-50/mo. Sole traders would pay £5-10/mo for MTD-only; ops buyers spend ~£300/yr on adjacent compliance solutions.
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